After the successful launch of the Pokémon GO app, the world has never been this excited for an application since angry birds and clash of clans,but none of  these mobile apps were surpassed a user base with Pokemon GO has, even to the point where its surpassed essential apps on users phones.  With over two weeks passing after launch,this augmented reality application has been installed on more phones than tinder,double the engagement of snapchat, and surpassed the userbase of twitter.Though it isn’t out in the Caribbean islands yet, does not mean that businesses shouldn’t twaddle their fingers about it.


So before we get inside

What is pokémon GO?

To encompass the scope of what  Pokémon Go has to offer, you have to go back to the canonical beginnings of Pokémon. Around 1990, a video game designer named Satoshi Tajiri began hammering out the concept of Pokémon, which combined his childhood hobby of insect collecting with his love for video games.”Places to catch insects are rare because of urbanization,” Tajiri told Time in 1999. “Kids play inside their homes now, and a lot had forgotten about catching insects. So had I. When I was making games, something clicked and I decided to make a game with that concept.”after half a decade post the conceptualization of the idea , with the help of Nintendo and designer/illustrator Ken Sugimori (Sugimori drew the initial 151 different Pokémon himself), the first Pokémon game was released on Game Boy.The word Pokémon itself is the Americanized/Westernized contraction of “pocket monsters” — which, yes, can sound sort of inappropriate — and the original first-person game centered on a young trainer capturing 151 different types of Pokémon, ranging from ones that vaguely resemble turtles (Squirtle) to humanoid ones (Jynx) to the most recognizable Pokémon in the world, Pikachu.

Who would’ve thought this little critter given to kid who woke up late to get a proper starter, would become the most recognizable Pokémon and mascot of the most successful company in 2016?

With the combination of 8 bit wonder of  black and white art and game-play, combined with lasting moments and memories through a players experience of exploring a brave new world on the Nintendo gameboy , Though not visually impressive at the time, (certainly no where near the capacity for where it is today)

We’ve come a long way boys.
We did it!
We did it!

The renowned cartoon TV series, which debuted in 1997 in Japan and 1998 in the US, added to the Pokémon lore. It added in characters like trainer Ash Ketchum who’s goal (a reflection of what we wanted to be) Pokémon. masters, and ; the villains Team Rocket (Jessie, James, and Meowth) who pursue procurement and theft of other players Pokémon to use for experimentation, exploitation and extortion against other players in the world; and allies like Misty and Brock who were gym leaders who joined ash on his journey. It also gave Pokémon live-action traits (for example, all Pokémon could only say their own name).

The new game, Pokémon Go, was released on July 5. It’s specifically a mobile game, a celebration of Tajiri’s initial idea and the original 151 Pokémon. Available for both Android and iPhone operating systems, Pokémon Go uses your device’s ability to track time and your location, and allows you to catch Pokémon the same way as in the original game — by virtually launching red and white “Poké Balls” at them.

Pokémon Go expands on Tajiri’s initial idea that Pokémon are all around us, and his intention to encourage kids to realize the world around them, to create an augmented reality world where you can catch ’em all.

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